It was a pleasure to create the art direction and animation for Bioharvest Sciences: VINIA product launch. The animations are all about the power of red grapes.
We recreated the physical capsule in 3D, carving it out with great detail to approximate its contours and textures, so it's faithful to the original. The powder was formed from millions of particles, and what emerged was a dense and life-like virtual model.
Once we have created the digital product twin, it was possible to produce content for different purposes. Most content is viewed on phones in vertical styles like reels and stories. By focusing on this, we make sure our content stays engaging and works for today’s audience.
Client:
VINIA
Art Direction:
Yael Morowati
Design & Animation:
enzymetx
